Advertising

Con-way Transportation Services, a leader in LTL shipping, wanted to increase awareness of its less-than-truckload (LTL) Next-Day shipping capability. Smith-Winchester developed a series of facing fractional page ads placed in National trade publications.

"Congratulations are in order.

Last week Con-way received, from Transportation & Distribution magazine, an Ad Q Award for Outstanding Advertising. The award was for outstanding readership response as measured against all other ads appearing in the July 2002 issue.

The ads were the first two half page executions of the Next-Day campaign....golf and factory. Well written. Well executed. Well managed through production to final appearance. My congratulations to the Smith-Winchester team that made it happen.

Thank you and keep up the good work!!"

Joe DeLuca
Con-way Transportation Services
Director, Marketing Services

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Brand Development

A manufacturer of automotive driveline and chassis components and forged products, American Axle & Manufacturing (AAM) had been recently spun off from General Motors, and needed its own brand image.

"Building business in this environment can be very tough. Building a powerful brand is just as tough. What we’ve accomplished in getting our message into the market has been outstanding. Your attention to quality, dedication to deadlines and a persistent focus on continuity and consistency, helped reinforce our image across multiple fronts. Many thanks to the entire team at Smith-Winchester."

Shannon Cronan
Marketing Manager
American Axle & Manufacturing

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Collateral Development

When Yazaki, the world’s leading manufacturer of vehicle wire harnesses, wanted to demonstrate its leadership in power and data network technology, Smith-Winchester created a technically-oriented brochure called, "The ABCs of PDN". Available as a hand-out, it was also bound into select trade publications.

"Have to hand it to Yazaki for its insert in Automotive Engineering International magazine for Feb. This was the best overview of vehicle networks I have come across and really helps to understand MOST [fiber optic system protocol] etc. where multimedia, safety/mobility is concerned.

Great promotional vehicle for Yazaki. Well done.

Will make sure our automotive account managers add this to their reading list."

Regards,
Martin D. Lindsay

Director, Business Development - Automotive Entertainment
Consumer Division
Dolby Laboratories Licensing Corporation

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Interactive

A happy customer of Con-way Transportation Services, a leader in less-than-truckload (LTL) shipping, responds to a Smith-Winchester-produced interactive training CD.

"I finally had a chance to get a look at the disk this morning, VERY impressive, and then a few minutes ago a sales person needed to track an incoming shipment. What timing that was! Thanks for everything you all do.

I think you guys took a picture of my desk and put it on the animation feature (haha). It was/is/will be very helpful. Have a great one and thanks again."

Stan Owens
Becker's Electric

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Interactive

For Con-way Transportation Services, a leader in less-than-truckload (LTL) shipping, increasing customer use of their highly-capable interactive web site presented a significant strategic advantage. Con-way called on Smith-Winchester to help train the trainers …via the internet!

"The efforts of our sales force to encourage customers to register on our web site seem to be working.

David Wolski (website manager) reports that in the month of February (so far) the daily rate of new registrants has risen 50%, from about 200 per day to 300 per day. Nice numbers! Our total web site registrants is at 59,768 today.

Congratulations and keep the push on. We'll teleconference this Friday to talk about what additional incentives we can provide to build e-Business volume."

Ned Moritz
Con-way Transportation Services
Vice President, Marketing

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Public Relations

Pfizer, one of the world’s leading healthcare companies, wanted to develop an event to elevate awareness of serious health issues affecting African American women over age 40, and motivate consumers to take an active role in their personal health and wellness. Smith-Winchester developed and executed an event called "An Evening of Health Awareness for Today’s African American Woman."

"Smith-Winchester has contributed greatly to our Local Market Team initiative. Their strategic counsel, service and collaboration with the entire Pfizer team for the "Evening of Health Awareness." made a real impact. The Detroit event exceeded benchmark standards on every level."

Donna Doleman Lewis
Senior Manager
Local Market Team

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Public Relations - Brand Development

Smith-Winchester helped to rename and re-brand this corporate legal staffing firm, then developed the value proposition, positioning statements, and core messages. Two websites were created (one an issue-oriented micro-site) by Smith-Winchester, supported by aggressive PR.

"Smith-Winchester successfully put me on the front lines with the media as a spokesperson, getting external exposure and building our presence on-line with both published editorial and topical website content."

"At the same time, ideas and words crafted by the agency, such as the operating philosophy, helped to coalesce our energies and unify our mind-set internally. We are truly in the "people" business, and these concepts effectively build our brand with both candidates and customers."

David Galbenski
CEO
Lumen Legal

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