Biewer Lumber Names Smith-Winchester
as Marketing Communication Agency
SOUTHFIELD, MI - Smith-Winchester, a Southfield-based integrated
marketing communication/PR firm, has been named marketing communication
agency for Biewer Lumber (St. Clair, MI).
Biewer Lumber manufactures and distributes building products including
Monarch™ composite decking and railing, Select Cut® appearance-grade
lumber, Everguard™ treated lumber, Biewer foundation systems,
Biewer engineered floor systems, and other wood products.
“We chose Smith-Winchester based on the depth of their services,
their experience with our industry, and their ability to perform
market analysis and then develop strategy,” said Diane DeBruin,
Marketing Manager, Biewer Lumber.
Charles Weaver, CEO, Smith-Winchester said: “We welcome the
opportunity to put our experience in marketing building products
to work for this progressive company. Our job will be to help Biewer
leverage its strong reputation and growing family of products to
build business in targeted professional and consumer segments.”
Smith-Winchester services include brand strategy and creative development,
public relations, advertising, direct marketing, website and interactive
media design/production, and technical writing.
About Smith-Winchester
Smith-Winchester is an integrated marketing communication / PR agency
focused on designing and implementing strategic marketing programs
for businesses in industries as diverse as insurance/financial,
transportation/logistics, building products, information technology,
automotive components, healthcare, business software, and others.
