Retail Sales Support: Helping BrassCraft connect with success. Situation:   BrassCraft, a leading North American Manufacturer of plumbing products, determined that the proper combination of product and program could achieve significant market-share gains for its established line of appliance gas connectors. Goal:   Help BrassCraft become the dominant supplier of appliance gas connectors to wholesale and retail markets. Strategy:   Reposition and reintroduce the gas connector product line to the high-volume retail segment. Smith-Winchester partnered with the client to create and implement a comprehensive marketing program, including primary research, line rationalization, packaging, merchandising, trade advertising, sell-in materials and trade-show support. Results:   The rejuvenated product line has achieved dominance within the industry’s top Big Box DIY retailer, and has enjoyed double-digit volume gains for three straight years.